Suki Pardesi is a passionate and creative Consultant and has extensive experience of the music and entertainment industry. Her adventures have taken her from London to Los Angeles and New York. She recently settled in Liverpool the city steeped in musical history and set up Celebtronic.
Her career began at top PR agency Rogers & Cowan as an Account Executive and she worked on several media campaigns for legendary artists David Bowie, Paul McCartney, Elton John, Rod Stewart, Barry Manilowand the first global charity concert “Live Aid”.
In partnership with Stiletto U.S Music Management she set up a London office representing Barry Manilow. At Sky Television as a Senior Press Officer she was responsible for talent and programme publicity across the entertainment network Sky One and introduced Satellite TV to the youth market with programmes such as“The Simpsons”.
To expand her horizons she decided to grab an opportunity to work in the USA. She was hired by Left Bank Music Management in Los Angeles and then relocated to New York where she was headhunted by leading PR agents DKA Associates.
After 18 months she returned to the UK and secured a role at Sony Music International where she spent 4 years as an International Promotion Manager. Gaining extensive experience of all aspects of the music industry and the international market place, she managed media activity for several Sony Artists across 22 European cities and travelled with them to ensure successful delivery. These Artists included Destiny’s Child/Beyonce, Will Smith, Aerosmith, Bob Dylan, James Taylor, Ricky Martin, Fiona Apple, Adam Cohenand many others. Whilst managing their promotional activities she developed excellent relationships with them and gained an insight into their fascinating lives. Earning their trust she entered the inner sanctum of their celebrity worlds and secured herself some high value connections on a global scale.
She devotes a portion of her time to charity projects involving young children and is an advocate of entrepreneurship, which allows her to network and share knowledge with other business owners in various fields. She also enjoys public speaking at local schools giving young people an insight into PR and encouraging the entrepreneurial spirit.
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