Roc Kidz Crew – Naturally 7

NATURALLY 7 AND THE „ROC KIDZ CREW“– BREAK DANCE GROUP SHOOT A VIDEO FOR THE BRAND NEW SONG „KEEP THE CUSTOMERS SATISFIED“ IN A CABLE CAR IN THE SWISS MOUNTAINS OF ZERMATT!!

Zurich, Switzerland (May 12, 2011)

It’s April 12, 2011 when NATURALLY 7 performed a show at the Zermatt-Unplugged Festival. On the Italian border of the canton of Valais in the west of Switzerland lies the village Zermatt, at the foot of the Matterhorn, one of the most famous mountain in the world.

Due to this beautiful trip to Zermatt, on a sunny day, NATURALLY 7 decided to shoot a video for the new song „Keep The Customer Satisfied“ in an unusual place…a cable car in an altitude of 8530 and 11100 feet…and this in front of unsuspecting skiers and snow-boarders. Furthermore the ROC KIDZ CREW, a break dance group danced in this cable car! As always, when NATURALLY 7 records, there are no instruments. Every sound you hear has been created by the human voice. NATURALLY 7 calls it VocalPlay. Also break dance, the moves of this street culture, are created by human strenght…it was all natural to bring these two forces – VocalPlay and break dance – together!

The ROC KIDZ CREW is a break dance group of eight members comprising six different nationalities. One is solo artist at the Cirque Du Soleil, another has been immortalized in the Playstation game B-Boy, equipped with the title of world champion and a date with a Hollywood blockbuster dance film.

On May 13, 2011 the ROC KIDZ CREW release a documentary „The Rising Sun“, in cinemas around Switzerland, about the filming of their long road trip journey that mainly traversed southern Europe. The documentary represents the true lifestyle of hip hop culture. „The Rising Sun“ is winner of the Los Angeles Cinema Festival of Hollywood 2011 among other nominations such as the Zurich Film Festival 2010, Lisbon Inshadow Festival etc.

„The Rising Sun“ movie trailer: http://www.youtube.com/watch?v=psdc5HnRQaY

The cable car-clip of NATURALLY 7 „Keep The Customer Satisfied“ has been filmed, directed and cut by the Japanese/Swiss citizen Fabian Kimoto, which is also the director and producer of the documentary „The Rising Sun“ and member of the ROC KIDZ CREW.

The same day of the video shoot in Zermatt NATURALLY 7 and the ROC KIDZ CREW came together for a freestyle adventure of VocalPlay and break dancing…some filmed material to be seen in short time too…watch out!